How To Redefine Branding In The Digital World?Answer From A Leading Branding Specialist Faisal Abidi

Whatever you have learned about branding in past years is now outdated, and also, branding has no saturation point. Moreover, it is an ever-evolving process that should always focus on reshaping and re-evaluation with the changing patterns of technology and consumer behavior. Branding is an art and science focusing on marketing a company's ideas, beliefs, values, and visions.

In a conversation with Faisal Abidi, a branding expert and founder of RNF Technologies, we discussed that today, organizations must constantly reach out to and interact with customers and prospects who have much greater expectations of them. They should prioritize the consumer-centric approach, watch the web for brand references and respond quickly and effectively using digital platforms. Businesses that can't keep up with today's quick-moving, constantly growing digital platforms and dwindling customer attention spans will fall behind.

4 Foundations Of Branding In The Digital World

Brand - The first step is to define who you are and why you exist in the marketplace. Today, people are more brand conscious than ever and use storytelling and visual effects to highlight your brand’s core values.

Communication - Open and transparent communication is the way to build trust and attract life-long customers. People don’t turn up to those brands which are difficult to reach out to. Make sure you are providing channels for your consumers to communicate.

Audience - No matter what, always prioritize your consumers. This is a consumer-centric era, and your branding journey will go far if you manage to enhance customer engagement and experiences. Also, branding success starts when you can identify your target audience and convert them into buyers.

Technology - Branding in the digital age is incomplete and irrelevant without technology. Reaching out to millions of people and fulfilling their needs in real-time is a boon for branding.

Tips To Improve Your Branding Strategies

Treat Your Brand Like A Person

Your brand image is not less than a person’s image. Wherever you go, introduce your brand just like you present yourself. Products and services are the second priority for any consumer, and they first look at what your brand represents overall.

Consistency Is The Key

Wherever you are a small-scale organization or a giant company, you will be out of the competition if you are not consistent with your branding methods. For example, huge brands like Coca-Cola, Apple, Google, etc., are consistently conscious of their brand positioning. No matter where you go, you will notice their branding everywhere. So allocate some of your marketing budgets to regular branding strategies.

Well-Structured Brand Strategy

A brand strategy is much more than branding tips or guidelines. Build practical, flexible, and easy-going goals for yourself. Branding must be quick and efficient to keep yourself in a competitive market. Giving deadlines and targets to yourself is a professional way to keep yourself well going. A well-designed branding strategy is the best way to create long-lasting results.

According to Faisal Abidi, branding is not hitting an arrow in the dark. Even if you have big budgets and the latest technologies, branding is a little complex in terms of understanding consumers' demands and then presenting yourself as per the requirements. In the digital age, where hundreds of businesses start and fail daily, ensure you are not among them.